The Tale of Two Health Coaches: How Ideal Customer Profiles Made All the Difference
Discover who your ideal customer using health coaches as examples. Learn how understanding your customer can transform your marketing and grow your business.
Do You Really Need an Ideal Customer Profile?
Let’s go through a demonstration on an ideal customer profile for one of my first ideal customers.
Why Selling to Everyone is a Huge Confusing Mistake
Have you ever heard the saying, “if your selling to everybody, you’re selling to nobody? It didn’t make a lot of sense when I heard it the first time when I was a new entrepreneur.