On a scale of 1-10, how much do you like writing blog posts? Be honest. When I was starting out, I absolutely hated it with a passion. I always had “blank page syndrome” and I would sit and stare at the page for what seemed like hours. Excuses always came up that put other work in front of writing the post…and why bother…blog posts are a think of the past, aren’t they?
Let’s put it out there that Social Media does not replace your website. You don’t own any social platform. But you do own your website and your email list. Social media is a tool to help you reach new clients, run polls, share information, and promote your products.
An action could be anything such as filling out a form, clicking a link to buy, opting into your email list. It’s that “thing” you want someone to do.
Every page on your website should lead the person to do “something”. Even your “404, page not found” page should have the person do something, such as click a link to go to X.
Choosing the right font styles and font pairings for your online or offline typography can either be a piece of cake or get you to the point of screaming from being overwhelmed with all the choices out there. Successful font pairings can take time and with the internet, there is no shortage of font availability, so what’s a DIY solopreneur or small business owner to do?