What the Heck is a Conversion?

What the Heck is a Conversion?

An action could be anything such as filling out a form, clicking a link to buy, opting into your email list.  It’s that “thing” you want someone to do. Every page on your website should lead the person to do “something”.  Even your...
Is Digital Communication Taking Over the Business World?

Is Digital Communication Taking Over the Business World?

Where’s the Face to Face Contact? In this digital age, face to face contact is becoming something of the past and digital communication is becoming the norm. Faces buried into smart phones, hand cramps from tablet typing and being mobile with lighter and more...
Do you Know Which Social Media Is Best For You?

Do you Know Which Social Media Is Best For You?

Optimizing your brand through social media marketing is key to success for small business in today’s ever changing way of marketing your business to grow. Face it if you’re not involved in this aspect for marketing your competition will pass you by. The question...
Do Your Posts Make Sense?

Do Your Posts Make Sense?

Before writing your next post, ask yourself these questions: Who am I writing this for?  Ideally, it’s the person that is going to engage with your post by liking, sharing or commenting.  You’re not off the hook yet…you need to figure out exactly...
Website Accessibility How Do You Measure Up

Website Accessibility How Do You Measure Up

Making your website accessible can be very simple depending on the size and complexity of your site. What many people are not aware of is there are basically 3 Accessibility and Usability measuring standards that can be used to see how your website measures up.  ...
Is Social Media Taking over your Life?

Is Social Media Taking over your Life?

Over the last week I have made it a point to watch and see how many people have been focused on their smart phones. Now I am not saying they are all locked into Facebook or Twitter… but it’s a pretty good bet many of them are. I watched as people almost walk into...