What the Heck is a Conversion?

What the Heck is a Conversion?

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An action could be anything such as filling out a form, clicking a link to buy, opting into your email list. It’s that “thing” you want someone to do.

Every page on your website should lead the person to do “something”. Even your “404, page not found” page should have the person do something, such as click a link to go to X.

Is Digital Communication Taking Over the Business World?

Is Digital Communication Taking Over the Business World?

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Where’s the Face to Face Contact? In this digital age, face to face contact is becoming something of the past and digital communication is becoming the norm. Faces buried into smart phones, hand cramps from tablet typing and being mobile with lighter and more...
Do you Know Which Social Media Is Best For You?

Do you Know Which Social Media Is Best For You?

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Optimizing your brand through social media marketing is key to success for small business in today’s ever changing way of marketing your business to grow. Face it if you’re not involved in this aspect for marketing your competition will pass you by. The question...
Website Accessibility How Do You Measure Up

Website Accessibility How Do You Measure Up

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Making your website accessible can be very simple depending on the size and complexity of your site. What many people are not aware of is there are basically 3 Accessibility and Usability measuring standards that can be used to see how your website measures up.  ...
Customer Service “Days Gone By”

Customer Service “Days Gone By”

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As I was reviewing our last post “How to Build Customer Trust” and the comments many had posted, it came to mind that “Customer Service” is a real asset when it comes to “Build Customer Trust”. If you provide your customers with a level of service that you yourself...