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Do You Make Any of These Common Mistakes When Choosing Your Branding Colours?

Do You Make Any of These Common Mistakes When Choosing Your Branding Colours?

by Gisele Grenier

I don’t know about you, but I can get sucked into creating branding palettes for hours and love every minute of it. But when I was starting, there were some huge mistakes I was making and I notice it more and more now when reviewing websites and hope that this short list will help you “not” make those same mistakes.

Do You Really Need an Ideal Customer Profile?

Do You Really Need an Ideal Customer Profile?

by Gisele Grenier

Let’s go through a demonstration on an ideal customer profile for one of my first ideal customers.

Why Selling to Everyone is a Huge Confusing Mistake

Why Selling to Everyone is a Huge Confusing Mistake

by Gisele Grenier

Have you ever heard the saying, “if your selling to everybody, you’re selling to nobody? It didn’t make a lot of sense when I heard it the first time when I was a new entrepreneur.

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