Writing short is something I love to do. I find it very hard to write a blog post that is over 500 words and it wasn’t until recently that blogging guru Will Blunt from the Blogger Sidekick told me that as long as people were resonating with my content, regardless of how long it was – that’s a good sign. It was at that point, a huge weight was lifted off my shoulders.
You see, I’m a very visual person. I LOVE graphics, photos and anything artsy. For those that have just met me, my other passion in life is Art. For over 15 years, I’ve been creating art tutorials and sharing the more recent works freely on my blog “My Love Affair with Life” and on my YouTube channel. Being a Helping Artist for DecoArt gives me a great opportunity to share, share and share some more. I can be very casual with my audience when telling a story during the art creating process and if I get too wordy in explaining techniques, my audience let’s me know, but they also appreciate that I’m talking to “beginners”. For B2B, I’m a little more formal and use images to help tell a story.
When creating and sharing, whether it’s a blog post, status update or a Scope, what you say can help you or hurt you. I’m sure you’ve all heard of “using your own voice” and “being authentic”. I have a client who is a Doctor and on his four websites, the information is quite technical and honestly, I don’t understand most of it. But during his Sunday radio talk show, he’s more casual because he’s speaking to his audience. People who are interested in what he’s offering, call in, ask questions and really engage in a conversation with him.
How many times have you read a blog post or status update where the author used mild vulgarity as shock value? Personally, that turns me off immediately. Now, don’t get me wrong, I’m not a prude, but I don’t believe you need to use vulgarity (even the kind you hear it on prime time TV) to get your point across in a blog post or status update.
If you are a writer that uses “creative language” because that’s who you are and what your audience expects, then you are writing in your own voice. But if you are just adding vulgarity to your posts and status updates just to create shock value, you’re not speaking in your own voice and honestly, if you have to resort to using vulgarity (when that’s not who you are), then is what you’re staying really that interesting?
On the flip side, what about reading a blog post and watching a video of someone where the voices don’t match? Who do you believe? the voice in the blog or the voice in the video? is the person trying to sound smart by using a lot of wordy word words? Confusion leads to mistrust, so write in your own voice and don’t pretend to write like someone else.
Let’s put it this way…when you’ve written a blog post or status update, what would your family and close friends think? Would they say “this isn’t her, why is she talking like that?” or would they say “yes, that sounds just like her”.
I’d love to hear your thoughts on how finding your voice has helped you not only in business, but in day to day life.