Feeling overwhelmed by the idea of writing your first blog, or maybe you hate writing but you know a blog is a necessity for your business? You’re not alone. It can feel like you’re trying to create the perfect brew without a coffee recipe. But the sweet smell of success is closer than you think. This is your quick-start roadmap, helping you navigate the world of blogging and simplify the process.
Let’s begin your blogging journey, one step at a time.
Just a heads-up: This post includes some affiliate links. This means if you make a purchase through these links, I might earn a small commission at no extra cost to you. I’m sharing these links because I think these products or services could genuinely benefit you. However, the decision to make a purchase is completely up to you.
1. Who Are You Writing Your First Blog For?
From the start, it’s key to pinpoint exactly who you’re talking to.
Picture your ideal reader or customer, what makes them tick, and what they’re seeking. Craft reader personas like mini blueprints of their interests and needs. Say, you’re launching a fitness blog – your core audience might be busy professionals scrambling to find efficient workout routines.
By sketching a clear image of your audience, you’re setting a solid foundation for content that truly connects.
2. Research Your Competitors
Peek into the world of your peers to polish your blogging game. Take a good look at the thriving blogs in your field. What’s their secret sauce? Their content flavor, audience chatter, and trending topics can give you a sense of the bigger picture.
Notice a missing piece in their content puzzle? That’s your chance to step in. Offer your unique insights on the subject and grab the spotlight. After all, learning from the field is your secret ingredient to a well-brewed blogging strategy.
3. Brainstorm Ideas
Let’s drum up a list of magnetic blog post topics.
Think about where you usually find your sparks of inspiration – it could be the latest buzz in your field, a lively chat on social media, or even the lessons you’ve learned from your own journey.
Now, write this ideas in a journal, content calendar, Notion or like me on Post-it notes. This is important to keep your ideas organized and flowing.
4. Write the 1st Draft and Take a Break
Think about your perfect client. Now, pick a topic from step three. Envision a casual setting where you’re having a lively chat with this client, and she’s curious about the topic you’ve chosen. Now, start writing.
Let your thoughts flow freely onto the page, don’t worry about perfect grammar or structure just yet. The key here is to capture your ideas as they come, almost as if you’re in a passionate conversation.
Once you’ve got your thoughts down, it’s time to step back. Give yourself a break, ideally for a whole day. Coming back to your draft later allows you to see things with a fresh perspective, making it easier to polish your work to perfection.
Tip #1: when writing your first blog, create it in Microsoft Word or Google Docs will come in handy for the next step.
5. Edit the First Draft
To start, take a look at your initial draft, ruthlessly trim any fluff, and rearrange the content for a logical flow.
Once you’ve got the words right, double-check for grammar and spelling and this is where AI can help you. Microsoft Word and Google Docs has built in grammar and spell checkers. Add-ons like Grammarly and Linquix can also help you with this.
Ensure your message is crystal clear and don’t hesitate to cut out extra words that just contributes to fluff.
6. Done Is Better Than Perfect – Keep Writing
When you’re starting, it’s all about taking steps forward, not achieving perfection right off the bat. Your first posts may feel a bit rough around the edges, and that’s okay!
My first blog posts were terrible and I was embarrassed, but I kept at it, writing at least once a week and each time, my goal was to improve by only 1%. Why? because 1% is easy to achieve and after 12 months, the accumulation of improvements is substantial.
If you continuously have trouble writing, not from lack of trying, but maybe you’re having trouble expressing your thoughts, consider using AI, such as Tailwind Ghostwriter to help you get the words out.
View each article as a stepping stone to getting better. It’s like a practice run where you’re building your blogging muscles. You’ll find that the more you write consistently, the more you improve. Just show up and keep writing.
7. Copy Your Article into your Blogging Platform
Now that, you’ve put the final touches on your first blog post. It’s time to publish it. Choosing the right platform is your next step. If you have a website already, just add some charm with a captivating header image. Unsplash is a go-to resource brimming with top-notch photos.
Best part? You can use them without spending a dime.
Oh, and here’s a useful tidbit: many blogging platforms provide an SEO check feature. Run your post through it for some useful tips to make your post more discoverable.
Don’t have a website? No worries. Medium can be your go-to. It’s a user-friendly platform that’s perfect for first-time bloggers. Plus, it comes with a ready-made audience. All you need to do is create an account, customize your profile, and you’re ready to start publishing.
And as you get more comfortable, Medium also offers options like custom domains and memberships to help you earn from your content.
When it’s time for your post to greet the world, hit publish. If you’re a planner and like to have things lined up, use the scheduling feature. It’ll ensure your blog post goes live exactly when you want it to. It’s all about making blogging simple and enjoyable for you.
8. Consistency Is Key
Let’s set a steady rhythm for your blog posts – how about aiming for once a week? Keeping a consistent pace not only helps your readers know when to expect your next gem, but it also boosts your visibility online.
At this point, you would share your blog post on social and in your email list and that’s a whole other strategy which is covered in other articles, including how to repurpose blog content for social media and how to use Pinterest for blogging.
If you blog once a week, share an image and caption on Instagram (the repurposing method works good for this) or a Tweet about your blog, how it will benefit your ideal customer. Do this after you publish your post and then move on. Don’t over promote your blog or your online audience will get tired of it very quickly.
Wrapping it Up
Keep these tips in mind, stay committed to your goals, and learn from your experiences. By following this simple framework, you’ll be well-prepared to start your blogging journey. So go and brainstorm some ideas and get writing.