Mistakes to Avoid When Creating Your Welcome Sequence Automation

by | Sep 28, 2023 | Email Marketing

Creating a welcome sequence automation is crucial for you as a solopreneur looking to build strong connections with your audience.

With so many moving parts, especially if you’re a newbie to welcome sequences, it’s easy to get lost in the chaos and end up with a welcome email that nobody opens. Been there, done that!

In this article, you’ll learn about the top 8 mistakes to avoid when creating a welcome sequence automation.

Not Knowing What Type of Welcome Sequence You Want

Don’t start creating your welcome sequence without answering this question:

What’s the end goal?

Do you want to deliver a lead magnet in one email, or do you want to have additional emails to share more value with the reader? Knowing what you want to achieve will help you create a more effective welcome sequence.

Action Step: Figure out what your goals are for your welcome sequence, and choose the type of welcome sequence that aligns with those goals.

Key Takeaway: A clear understanding of your goals is essential for creating a welcome sequence that converts, otherwise you’ll create something that won’t make sense.

Not Planning the Automation on Paper First

Jumping right into your email marketing platform to create your welcome sequence is a recipe for disaster. It’s essential to plan out your sequence on paper first to ensure you have a clear understanding of the flow and content of each email.

Action Step: Plan out your welcome sequence on paper, including the content of each email and the call-to-action. My go-to is post-it-note and an empty wall.

Key Takeaway: Planning out your sequence on paper will help you avoid mistakes and create a more effective welcome sequence.

Overloading the Emails with Too Much Information

Are you overwhelming your readers? Remember, building trust and engagement is the goal, not bombarding them with a flurry of information that they end up deleting your email without reading or unsubscribing.

The first email is to deliver the lead magnet. Don’t give them your life story in that same email. But do tell them that in the next email you’ll be covering X.

Action Step: Keep your emails short and to the point, focusing on one key message per email.

Key Takeaway: Too much information can lead to overwhelm and disengagement, so keep your emails concise and focused.

Being Too Salesy in the First Few Emails

While it’s important to have a clear call-to-action in each email, pushing too hard for the sale in the first few emails can turn off your audience. Instead, focus on providing value and building trust before asking for a sale.

Action Step: Provide value and build trust in your first few emails before asking for a sale.

Key Takeaway: Building trust and providing value should be the primary focus of your welcome sequence, not making a sale.

Not Including a Clear Call-to-Action at the End of Each Email

A clear call-to-action is essential in each email of your welcome sequence. Without one, you might as well be whispering into the void. Tell your audience what to do next! Make it stand out by using a different colour for the text. Something that’s not being used anywhere else in the email. Or instead of a text-based CTA, use a button.

Action Step: Don’t leave your readers guessing! Spell it out for them with a clear call-to-action at the end of each email. Such as “reply with your question” or “download your checklist now”.

Key Takeaway: A clear call-to-action is essential for your reader to take the right step to solving their problem.

Not Taking Your Plan and Implementing That into Your Email Platform Automation

Creating a plan is essential, but it’s equally important to implement that plan into your email platform automation. Not doing so can lead to mistakes and a disjointed sequence.

Action Step: Implement your plan into your email platform automation, ensuring that each email is aligned with your goals.

Key Takeaway: Implementation is key for creating a cohesive and effective welcome sequence.

Scheduling Too Many Emails at Once

One of the biggest mistakes you can make with your welcome sequence automation is to send too many emails too quickly. Bombarding your subscribers with too many emails is a guaranteed way to turn them off and unsubscribe.

Action Step: Instead of sending multiple emails on the same day, space them out and make sure you’re providing value in each one.

Key Takeaway: Take the time to plan out the timing and frequency of your emails in your welcome sequence to ensure you’re not overwhelming your subscribers.

Ignoring Analytics and Testing

You may think that once your welcome sequence automation is up and running, your job is done. But that couldn’t be further from the truth. To truly optimize your welcome sequence and make sure it’s converting as effectively as possible, you need to analyze your email data and test different approaches.

Action Step: Take a deep dive into your analytics to see which emails are getting the most opens, clicks, and conversions. From there, test out different subject lines, calls-to-action, and email content to see what works best for your audience.

Key Takeaway: Analyzing your email data and testing different approaches is crucial to optimizing your welcome sequence and driving conversions.

Wrapping It Up:

We get it, creating a welcome sequence that actually works can feel like a never-ending maze of confusion. But don’t let the overwhelm get to you!

With some careful planning and by avoiding common mistakes, you can create a welcome sequence that engages, converts, and sets you apart from the competition.

If you’ve never setup a welcome sequence before and want to get a few ideas, or looking at an email platform you can practice with, reach out and we can chat.

Until next time, stay inspired.



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