If you’re a solopreneur who manages your own website, this post is for you.  You may have

  • created your own branding
  • designed your own logo
  • wrote your own copy
  • designed your own website

and that’s all fine and dandy.  But one thing that many solopreneurs forget to do is design their website for their “ideal customer”, whether you have 1, 2 or even 6 “ideal customer” profiles.

Who is Your Ideal CustomerIf your ideal customer is corporate business, you should use simple, strong styled fonts, not decorative, frilly ones.  If your ideal customers are over 50, they shouldn’t have to zoom their browser window to read the text on your website or try to figure out what the words are.   If they can’t see or read the words, what do you think will happen?  They will leave your website and go somewhere else.

Here is a simple list that you can use to check over your website:

The number of font types should be a maximum of 2

You can have different variations by using bold, italic, light and condensed versions of the same type.  The font type should be crisp, clean and easy to read on desktops and mobile devices.  Some good choices are

  • Source Sans
  • Montserrat
  • Open Sans
  • Merriweather

Your entire brand should only have 5-7 colours

Choosing Your Brand ColoursThere is nothing worse than going to a website that has many, many font colours all over the place.  It’s too busy and confusing.  When it comes to fonts, try to only have:

  • one colour for main body text
  • one colour for links
  • one colour for call to action buttons
  • one colour for your H1, H2 and H3 tags.  You can make your H tags different by using bold or italic attributes, or a different tone or shade of your main colour.
  • you can bring attention to important text by using bold or italic attributes

Add Whitespace

If you are writing a 1,000 word post, imagine how hard it would be to read if it was just a solid block of text. Add whitepace inside large blocks of text by adding double line breaks after each paragraph.

Use Quality Images

Use Quality ImagesAdding relevant images can add interest to your webpage and make it visually appealing.  Add “alt tags” and “title” tags to your images.

We live in an age of high speed internet, however, images should be optimized for the best quality at the smallest file size.  Mobile devices, unless they are connected to wi-fi, have bandwidth restrictions.


Use Bullets

Bullets can make things easier to read when you are writing key points.  Refer to the brand colour section.  Picture the branding section written without any bullets.

Did Your Site Pass the Test?

With these 5 simple things in place, your website will be visually appealing to your ideal customer.

Comment below with your one takeaway from this post.