Stuck in a Content Rut? Could the “Random Word Technique” be the Answer?

by | Jun 19, 2023 | Content Writing

Struggling with the blank page syndrome? Has writer’s block become your constant companion? If you’re a new solopreneur coach or consultant striving to create content, you’re not alone.

One week away from completing a 66 day writing challenge myself, I am plum burned out and used this technique to help me brainstorm. Then thought why not share it with you.

You’re going to learn about the “random word technique”. This powerful tool can help you overcome writer’s block, spark your imagination, and make your content creation a little more exciting.

Let’s get into it and then you’ll see 2 example of it being used.

Random Word Technique: What is it?

The random word technique, also known as random word stimulation, is a fun yet effective strategy that combats stale thinking and births fresh ideas.

The process typically involves following these steps:

  1. Pick a random word: It can be from a dictionary, an online random word generator, or simply close your eyes and point to a word on a page.
  2. Free association: Once you have your random word, start brainstorming ideas, concepts, or words that come to mind when you think about or associate with that word. Don’t worry about censoring or evaluating your thoughts at this stage. Just let your mind freely explore different directions.
  3. Make connections: Look for connections or relationships between the random word and the ideas or concepts that emerged from your free association. This could involve finding similarities, differences, or exploring how they could be combined or applied in different contexts.
  4. Expand on ideas: Take the connections you discovered and expand on them further. Explore how these ideas could be developed or applied in practical situations, for creativity or problem-solving.
  5. Repeat the process: If desired, you can repeat the process with another random word to generate more ideas or explore different avenues of thought.

Now, you can take these connections and expand on them. How can they help solve a problem, or add a unique spin to your content?

7 Benefits of the Random Word Technique

  • Sparking Creativity: Unpredictability fuels creativity. By adding a random word to the mix, you disrupt your usual thought patterns, sparking new, fresh ideas.
  • Overcoming Writer’s Block: This technique gives you a starting point, a stepping stone to jumpstart your creativity, and ward off the dreaded writer’s block.
  • Generating Unique Content Ideas: To stand out in the sea of digital content, you need originality. The random word technique encourages divergent thinking, leading to fresh and innovative content concepts.
  • Enhancing Versatility: Who wants to read the same content, styled the same way, every single time? This technique allows you to experiment with various content formats, keeping your audience hooked.
  • Fostering Authenticity: Authenticity resonates with your audience. This technique aids you in finding your unique voice and personality and sharing them in a relatable way.
  • Building Consistency: By providing a steady stream of inspiration, this technique ensures you’re never out of ideas, helping you maintain a regular content creation schedule.

Here are Two Examples I was Playing With:


I chose the random word “inspiration” and then used the following prompts to help the exploration process:

  • Free association: When I think of “inspiration,” words that come to mind are creativity, motivation, passion, drive, innovation, influence, spark, ideas, and enthusiasm.
  • Make Connections: Now, let’s look for connections between “inspiration” and the words that emerged from the free association. How inspiration fuels creativity and innovation, how it motivates people to explore their passions, and how it can be a spark for change and positive influence.
  • Expand on ideas: Based on these connections, you can explore various directions:
    — Inspiring others: How can you inspire others through your actions, words, or creations?
    — Finding inspiration in everyday life: How can you cultivate a mindset that allows you to find inspiration in the small moments, ordinary experiences, or unexpected places?
    — Overcoming creative blocks: How can you tap into your own sources of inspiration when facing creative blocks? What techniques or practices can help reignite our motivation and spark fresh ideas? (how this article was born)
    — Inspiring change: How can inspiration be used to drive positive change in different areas, such as education, environmental sustainability, or social justice?

With the idea in my head of sharing how I used the random word technique to help myself, I thought why not use it to inspire you.

But with a twist. Repeating the process with another random word to generate more ideas (step 5 above).

Random Words: wordspilling and content creation

  • Free association: When I think of “wordspilling” and “content creation,” words that come to mind are writing, expression, storytelling, ideas, creativity, blogging, social media, videos, audience, engagement, and authenticity.
  • Make Connections: Now, let’s look for connections between “wordspilling” and “content creation.” We can consider how wordspilling can be a metaphor for the uninhibited pouring out of ideas and thoughts into creative content
  • Expand on ideas: Based on these connections, here are some directions we can explore:
    — Authentic storytelling: How can wordspilling be used to create authentic and compelling content that resonates with an audience? How can we embrace vulnerability and share our experiences, thoughts, and emotions to create meaningful connections with our readers, viewers, or listeners?
    — Overcoming creative blocks: How can wordspilling serve as a technique to overcome writer’s block or creative barriers in content creation? What strategies can be employed to encourage the free flow of ideas and break through creative stagnation?
    — Developing a unique voice: How can wordspilling help content creators find and refine their unique voice? How can they express their perspectives, values, and expertise through their content in a genuine and captivating way?
    — Embracing imperfection: How can wordspilling foster a mindset that embraces imperfection in content creation? How can creators let go of perfectionism and focus on the process of sharing their ideas and insights, even if they may not be polished or flawless?
    — Creating engaging content: How can wordspilling techniques be applied across different content formats, such as blog posts, social media captions, videos, or podcasts? How can creators use the power of spontaneous expression to captivate and engage their audience?

Wrapping It Up

So, the next time you’re faced with that intimidating blank page, remember the power of the random word technique. It’s like having a secret ingredient that unlocks a world of creativity, brimming with new ideas and unique perspectives. Give this technique a try and watch how your content creation process transforms from a challenge into an exciting journey of discovery.

Until next time, stay inspired!



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