Say Goodbye to Manual Social Media Sharing: Use Automation to Promote Blog Posts

by | Jul 7, 2023 | Content Marketing

Are you struggling to find time to promote your blog posts on social media while also keeping up with content creation, working with clients and running your business? Juggling content creation and promotion can be a daunting task, leaving you with less time to engage with your audience or explore new opportunities.

You can use content upgrades to to help build your email list, but how can you use social media to promote your blogs posts without spending all your time on their platforms?

Thankfully, there are tools you can use to automate most of this, like Missinglettr — a powerful automation tool that simplifies blog post promotion, giving you more time to focus on what you do best: creating quality content and running your business.

In this article, we’ll dive into how to use Missinglettr to streamline your blog promotion process and maximize your content’s reach on social media. Get ready to unlock the full potential of your blog with just a few simple steps.

Sidenote: I’ve been using Missinglettr for over 2 years and what used to take me 5 hours to create 12 pieces of content for each platform, now takes me 30 minutes.

Since you’re reading this article on Medium, I’ll include this useful feature. Missinglettr can post your blog posts onto Medium automatically!

Side Note:

Some of the links in this article are affiliate links, which means that if you decide to make a purchase through these links, I will earn a small commission at no extra cost to you. I only recommend products and services that I have used, truly believe in and think will benefit my readers.

Thanks for your support!

Benefits of Using Missinglettr to Promote Blog Posts

Before diving into the features, let’s explore the benefits of using this powerful tool to promote your blog. These benefits are designed to make your life easier and your blog promotion more effective:

Time-saving: With the automation features, you no longer need to spend countless hours manually creating and scheduling social media posts. The platform does the heavy lifting for you, leaving you with more time to focus on creating quality content.

Eliminating Writer’s Block with Full Control: We all know how frustrating writer’s block can be, especially when trying to come up with engaging captions and social media posts. Missinglettr is here to help by using AI to generate creative, attention-grabbing posts for your blog content, which takes the guesswork out of social media promotion.

But that’s not all — Missinglettr gives you 100% control over the content it generates. You can easily add or change images and text for every post, ensuring your social media presence is tailored to your unique brand and voice. So, not only does it save you time and energy, but it also allows you to maintain full control over the content that represents your blog online.

Streamlined scheduling: The intuitive scheduling system allows you to set up your social media posting calendar with ease. You can choose the frequency and duration of your campaigns, ensuring your content is consistently promoted and reaches your target audience at the right time.

Efficient content repurposing: Reusing and repurposing content is essential for any successful content marketing strategy. Drip campaigns and content curation features help you make the most of your evergreen content, keeping your audience engaged even with older posts.

With these benefits in mind, let’s take a closer look at the features that make Missinglettr such an indispensable tool for blog promotion.

Features of Missinglettr

To give you a better understanding of how Missinglettr can revolutionize your blog promotion, let’s take a closer look at some of its key features:

Automated Content Creation

AI technology that generates eye-catching social media posts using your blog content, making the process of promoting your work a breeze.

Customizable Campaign Settings

You have full control over your campaigns’ look and feel. Easily customize the text, images, and branding of your social media posts to ensure they align with your unique style.

Social Media Scheduling to Promote Blog Posts

Intuitive scheduling system simplifies the process of planning your social media calendar. Choose the frequency and duration of your campaigns, and let the platform handle the rest, ensuring your content is consistently promoted.

Analytics and Reporting

Stay informed about your campaigns’ performance with analytics and reporting features. These tools help you make data-driven decisions to optimize your content promotion strategies.

Content Curation

With the platform’s content curation feature, you can easily discover and share relevant content from other creators in your niche. This helps you build relationships, establish credibility, and keep your audience engaged with valuable insights from various sources.

Drip Campaigns

Missinglettr’s drip campaigns let you automate the sharing of your evergreen content over time, maintaining a consistent presence on social media while driving traffic to your older blog posts.

Side Note:

When I first purchased Missinglettr on Appsumo, it was the Drip Campaign feature that sold me. Since then they’ve added so many more features.

How to Set Up Missinglettr

Setting up Missinglettr is a simple process that involves creating an account and customizing your settings.

  • Creating an Account
  • Setup Your Workspace
  • Connect Your Social Media Accounts.
  • Connecting Your Blog
  • Setup Branding for Your Campaigns
  • Setup Schedule Templates
  • Setting up the Dates and Times for Posts

Creating a Campaign

After setting up your account and connecting your blog, you’re all set. Missinglettr will automatically discover and import your content automatically and create campaigns in draft mode. You can also manually create a campaign by providing it with a link.

Customizing the Campaign

Once Missinglettr generates the social media posts, you can review and customize them as needed. You can edit the text, images, and hashtags to better suit your brand and audience. After customizing your campaign, you can set the duration of the campaign and the frequency of the posts. Once you’ve reviewed each post, you can publish the campaign and Missinglettr will do the rest.

Creating Manual Drip Campaigns to Promote Blog Posts

Drip campaigns are a great way to keep your audience engaged with your older content. With MissingLettr, you can set up drip campaigns to automatically share your evergreen content over time. This helps you maintain a consistent presence on social media and drive traffic to your blog.

Now, when I say manual, the only manual things you have to do is type in the link to a blog post and select Auto Campaign and Missinglettr will go to work in the background. But, you can also create an Empty Campaign if you want create the content yourself.


MissingLettr offers analytics and reporting features to help you track the performance of your campaigns and make data-driven decisions. You can view stats by:

  • social profile
  • range of dates
  • top drip campaigns
  • where your clicks are coming from (displayed by country and browser)
  • when you get the most clicks
  • you can also get data inside individual campaigns such as how many posts were scheduled, how many are

Before I Close Things Off

I haven’t covered the content curation, because I wanted to keep the focus of this article on blog promotion. But I do want to cover the top 5 questions I get asked during consultations with clients.

  1. Is MissingLettr suitable for all types of blogs? Yes, MissingLettr is suitable for blogs across various niches and industries, as long as they have an RSS feed or can be connected through an API.
  2. How much does MissingLettr cost? MissingLettr offers various pricing plans to suit different needs and budgets, starting from a free plan with limited features to more comprehensive paid plans. Go to their website to get the most up-to-date pricing.
  3. Can I use MissingLettr with multiple blogs? Yes, depending on your chosen plan, you can connect multiple blogs to your MissingLettr account. This is useful for agencies or if you have multiple brands.
  4. What if I want to promote my blog posts manually? MissingLettr doesn’t restrict you from promoting your blog posts manually. You can use the platform as a supplement to your manual efforts, ensuring consistent promotion and better reach.
  5. Can I Use Missinglettr to create regular social media content that’s not related to a blog? Yes you can, when you add a post, you can choose to create a curated post or a new post written from scratch.

Wrapping it Up

MissingLettr is a powerful tool for bloggers looking to promote their content effectively and efficiently. By automating the promotion process and offering additional features such as content curation and drip campaigns, MissingLettr can help you grow your audience and increase traffic to your blog.

Here’s a summary of benefits:

  • Time savings: Automation features save you time, allowing you to focus on creating more high-quality content.
  • Consistent promotion: The platform ensures that your content is consistently shared across your social media channels, keeping your audience engaged.
  • Increased reach: Scheduling features help you reach a larger audience without having to manually post to platform.
  • Customization: You have full control over the look and feel of your social media posts, allowing you to maintain your brand identity.

Give it a try with their free plan and see how it can transform your blog writing and promotional efforts.


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