As a solopreneur you wear all the hats. You know how important it is to be careful with your time so it’s crucial to make every second count to avoid burnout.
You also know that…
- weekly blogging is critical when building authority and to appear in search engines.
- social media can’t be ignored because there’s where people hang out.
- you have to engage with your readers and followers to create relationships.
When it comes to content marketing, streamlining your processes sounds great, but it’s not as easy as it sounds. Nobody can promise a content marketing plan that only takes 30 minutes a week to do it all.
You can if you outsource or have a team. But that’s not who you or I are. We’re solopreneurs.
But in this article, you’ll learn about the three tried-and-tested hacks that I personally use, that won’t only save you time but also help you get the most out of your content marketing strategy.
Intrigued?
Write Comprehensive Articles
One of the best ways to optimize your content marketing is to start writing detailed articles. You may be writing about one main idea and that’s fine. This hack is more about the format of how you write it.
Take your one main topic or idea, and explore multiple sub-topics within that topic. This approach keeps your readers engaged and provides them with lots of valuable information in one place.
Ideally, writing articles or blog posts that are 3,000 words long is best for pillar content and SEO, but honestly, who has the time? Your content should be written for your readers. What would they expect from you?
If you’re sharing a recipe, an article may be 250 words, but includes a 15 minute video. People following a recipe expect that type of content.
But if you’re writing about meal planning for people who have celiac, you’ll need to punch up the word count, but you can still write a detailed article even if it’s 800–1,000 words long.
Next, make each subtopic at least 500 characters long. This helps maintain a high-quality and in-depth content that’s great for SEO and repurposing.
The beauty of comprehensive articles is that you can easily repurpose them into different content pieces, like social media updates or email newsletters. This way, you diversify your content and reach more readers.
Action Step: For your next blog post, pick a main topic and brainstorm a few sub-topics to include within the article.
Key Takeaway: Comprehensive articles are the foundation of a successful content marketing strategy for solopreneurs.
Repurpose Content
Reverse engineer your article by taking out pieces and repurposing it for other platforms.
Take that amazing article you’ve written and transform it into Twitter threads, Pinterest Idea Pins, Instagram carousels, and infographics. Different people enjoy different content formats, so this helps you engage with a wider audience.
For threads, idea pins and carousels, take one sub-topic and use that content, break it up into smaller pieces for each slide/thread.
The best part? Repurposing content saves you time and helps you reach more people without putting in extra effort.
And when you need fresh content ideas, simply revisit your article and pick a sub-topic to expand on in a new, detailed piece.
Action Step: Choose a previously published article and brainstorm ways to repurpose it into different formats.
Key Takeaway: Repurposing content is a smart way to connect with more people and maximize the value of your existing content.
Automate Scheduling
Make your content marketing process smoother by automating scheduling.
Disclosure: Just a heads up that some of the links in this post may be referral links, which means that if you click on them and make a purchase, I may receive a small commission at no extra cost to you. This helps support the work that I do and keep the content coming. Rest assured that I only recommend products or services that I personally use and believe will be helpful to you. Thank you for your support!
Tools like Content Studio, Tailwind, or Plann let you schedule content across multiple platforms, making it easy to manage your content calendar and maintain a consistent posting schedule.
Content Studio is a sophisticated app, but covers pretty well everything including Twitter Threads. This is the main app that I use for everything.
Plann doesn’t include Twitter, but has a feature to post across platforms in a few clicks and their interface is a little easier to work with for Instagram and TikTok.
Tailwind is the Queen for scheduling Pinterest pins across multiple boards with interval timing. To schedule one pin to 5 boards with their interval scheduling of 10 days in between pins, takes me 45 seconds. To do it manually in an other platform takes me about 10 minutes — for one pin!
None of the platforms allow Idea Pins…yet. That you’ll have to create inside of Pinterest and schedule from there. I’m sure that feature will be coming sometime.
Plus, regularly scheduled content keeps your brand in front of your audience, fostering engagement and maintaining a strong presence across platforms.
Action Step: Look into scheduling tools and choose the one that best fits your needs, then start scheduling your content in advance.
Key Takeaway: Automating content scheduling is a necessity for busy solopreneurs who want to stay consistent and engaged with their audience.
Wrapping It Up
In a nutshell, these three hacks — writing comprehensive articles, repurposing content, and automating scheduling — can make a huge difference with your content marketing. With these three combined, you’ll be able to create more valuable content, reach a wider audience, and not burn out.
Until next time, stay inspired.
Gisèle
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