A good content creator understands the commitment it takes to generate high-quality articles. Brainstorming, researching, and crafting a piece can demand hours of intense focus.
But how can you squeeze more out of your already awesome content? The answer lies in smart repurposing! And in this piece, you’ll learn how to repurpose your blog post into an engaging Twitter Thread. Time to make your content hustle smarter, not harder!
Why a Twitter Thread?
Think of repurposing your blog into a Twitter thread as serving up your favorite gourmet dish as bite-sized appetizers for a crowd. Here’s why it’s a brilliant move:
Reach a New Audience
Not everyone has the time or inclination to read long-form content like blogs. Twitter users appreciate concise, sharp information. So, transforming your blog into a Twitter thread allows you to connect with an entirely new audience who might otherwise remain oblivious to your blog post.
Maximize Your Efforts
You’ve spent time and energy creating an excellent blog post. Why not squeeze the most out of it? By repurposing your content, you extend its life and influence without having to constantly come up with new ideas.
Twitter threads are interactive and spark conversation. When you break your blog down into a chain of tweets, you’re creating multiple touchpoints for your followers to engage and retweet your content.
Drive Traffic to Your Blog
While the Twitter thread offers bite-sized insights, it also piques curiosity for more in-depth information. Use your Twitter thread as a teaser, then link back to your original blog post. This way, you create a pathway for your Twitter audience to become blog readers too!
By sharing links to your blog on Twitter, you increase the chance of gaining backlinks if your content is shared or embedded elsewhere. This can help improve your blog’s SEO.
In essence, repurposing your blog into a Twitter thread is about
- broadening your reach,
- making the most of your efforts,
- and enhancing engagement.
It’s about working smarter and allowing your content to do more for you.
Benefits of Repurposing Content
Repurposing content is like getting a second life for your hard work.
Expanding your content across multiple platforms offers additional value to your audience, saves you time, and optimizes SEO efforts. Repurposing enables you to reach a new audience that prefers bite-sized information like Twitter threads over long-form blogs.
Action Step: Begin identifying older blogs that can be repurposed. See what worked before, and breathe new life into it.
How to Identify Content to Repurpose
Not all content is suitable for repurposing.
When deciding which blog post to transform into a Twitter thread, consider posts that are broken down into sections or lists. These naturally lend themselves to be turned into a series of tweets. The reason being, each section or point can form the basis of a single tweet, maintaining a logical and coherent narrative flow. This makes the transformation from a long-form blog post into a bite-sized Twitter thread much smoother.
Action Step: Review your blog analytics. Identify your top-performing posts as candidates for repurposing. Then look out for blog posts that are divided into sections, have bullet points, or numbered lists. These will make your job of breaking them down into tweets much easier.
Sidenote: Fresh to the blogging scene and lacking analytics? Not a problem, every seasoned blogger started right where you are.
Back to Basics: What is a Twitter Thread?
A Twitter thread is a series of connected tweets from one user.
It’s a narrative, a conversation, or a succinct way to deliver a message or story. Given Twitter’s character limit, threads provide a way to share more in-depth content.
Action Step: Familiarize yourself with Twitter threads. Start following threads on Twitter to understand how they’re structured.
Steps to Repurpose Blog Content into Twitter Threads
Transforming your blog into a Twitter thread isn’t as intimidating as it might seem.
Choose a Blog Post and Identify the Key Points
The first step is choosing a blog post and breaking it down.
The idea is to condense without losing the essence. Highlight the crucial parts that provide the most value to the reader.
Action Step: Choose a blog post. Highlight the key points that will form the basis of your Twitter thread.
Example: I started with the headlines of this article:
- Why a Twitter Thread
- Benefits of Repurposing Content
- How to Identify Content to Repurpose
- Back to Basics: What is a Twitter Thread?
- Steps to Repurpose Blog Content into Twitter Threads
- Choose a Blog Post and Identify the Key Points
- Break your Blog Post Down into Smaller Pieces
- Maintain a Logical Flow, Like Telling a Short Story
- Add Visuals
- Add a Call-to-Action to Your Blog
- Post or Schedule the Twitter Thread
- How to Make the Process Even Faster
- Keep an Eye on Your Thread’s Performance, Learn and Iterate!
- Wrapping It Up
Break your Blog Post Down into Smaller Pieces
Once you’ve found some key points in your blog, break those down even further. Each key point should be reduced to a tweetable chunk. Be concise and direct.
For example, in this article the introduction is too long for a Twitter Thread, so I can pull some content out of that for a Tweet. I came up with this:
How can you squeeze more out of your already awesome blog post content? The answer lies in smart repurposing!
Action Step: Turn each key point into a stand-alone tweet.
Maintain a Logical Flow, Like Telling a Short Story
Remember to keep the narrative flow. Think of your Twitter thread as a short story. Each tweet should naturally lead to the next, maintaining interest and coherence.
If you read your blog post out loud, does it make sense? if so, then follow that storyline for each of the tweets in the thread.
Action Step: Write your tweets in a logical sequence.
Visuals add an extra layer of interest to your thread. Wherever possible, include relevant images, infographics, or even GIFs to break text monotony.
Sidenote: I personally don’t like Meme’s or emojis that become part of the content. It’s too distracting. But if using these elements works for you, keep on doing it.
Action Step: Identify spots in your Twitter thread where visuals can be added for more impact.
Add a Call-to-Action to Your Blog
End your Twitter thread by directing your followers back to your blog.
Include a compelling call-to-action that piques their interest to explore more.
Action Step: Craft a call-to-action that links back to your blog post.
Post or Schedule the Twitter Thread
After crafting your Twitter thread, it’s time to share it with the world.
You can post it instantly or schedule it for optimal times when your audience is most active.
You can schedule Twitter Threads on the desktop version of Twitter or use a third party app. I’m using ContentStudio.io as my scheduler because Canva is integrated with it.
Action Step: Utilize Twitter’s scheduling feature to ensure your thread goes live at peak times.
How to Make the Process Even Faster
Success in repurposing lies in strategy and planning. Keep repurposing in mind when creating your blogs. Write in a way that can be easily broken down into smaller pieces for future repurposing.
Action Step: When planning your next blog post, consider how it could be repurposed into other formats like Twitter threads.
Keep an Eye on Your Thread’s Performance, Learn and Iterate!
Feedback is an essential part of growth. Monitor your Twitter thread’s performance. Learn what connects with your audience and use these insights to iterate on your next piece.
Action Step: Regularly check the analytics of your Twitter threads to understand what’s working and what isn’t.
Key Takeaway: Continual monitoring and adjusting your strategy based on performance is key to successful repurposing.
Wrapping It Up
Repurposing blog posts into Twitter threads doesn’t just save time; it’s a powerful strategy to extend your reach and deliver your message in a new, engaging way.
It requires practice, but with these steps in mind, you’re on your way to creating your own style of repurposing content quickly. Stay patient, stay consistent, and most importantly, keep learning from your audience. Your content is your voice — make sure it’s heard far and wide!
I’ve created a simple Twitter thread based on this article so you can see how I took the content from here and repurposed it over on Twitter
Until next time, stay inspired!