How to Repurpose a Twitter Thread into a Pinterest Idea Pin

by | Nov 9, 2023 | Content Creation

Have you ever wondered if your Twitter threads could find a new life somewhere else? Like Pinterest, which is a visual search engine.

This article will briefly cover repurposing a Twitter thread and the video tutorial takes it a step further! It shows you how to take an existing design and give it another life on a different platform such as an Instagram carousel repurposed to a Pinterest idea pin

If you know the basics of Canva, you can skip ahead.

Understanding Canva

The Basics of Canva

Canva is a versatile online design tool that allows anyone, regardless of their design skills, to create beautiful content. It comes with a plethora of templates, fonts, and graphics that can be used to design almost anything, including Pinterest Idea Pins.

Why Canva is Suitable for This Task

Why use Canva for repurposing a Twitter thread? Simplicity and convenience. Canva’s user-friendly interface makes repurposing content easy, and its flexibility allows for customization to match Pinterest’s requirements.

The Importance of Repurposing Content

Benefits of Repurposing

Repurposing content maximizes its value by extending its lifespan and reach. It enables you to target different audiences across various platforms, and if done correctly, repurposing can improve SEO by providing fresh content that can rank for different keywords and reach more audiences.

Repurposing Twitter Threads

Twitter threads are treasure troves of content that can be effectively repurposed. They are typically rich in information, making them perfect for conversion into visually engaging Idea Pins.

The type of Twitter threads that are best for repurposing into Pinterest Idea Pins are ones that that tell a story or offer valuable insights.

Steps to Repurpose a Twitter Thread into a Pinterest Idea Pin from Scratch

Step 1: Selecting the Right Twitter Thread

A good thread for repurposing into a Pinterest Idea Pin should be coherent, informative, and engaging. It should tell a story or provide valuable insights.

Pick the thread you want to repurpose, copy and paste the content to Notepad or Docs.

Step 2: Using Canva for Repurposing

If you’re not on Canva, head on over to their website and get yourself set up with a free account.

Next up, we’ve got the Pinterest template hunt — oh boy! This step is where most creators get lost in the sauce, spending more time than a sloth in slow motion. Here’s a secret though, chasing the ‘perfect’ template is like chasing a unicorn — it’s simply not there! So, pick a template that’s close to what you’re looking for, you can always tweak it later.

Designing the Pinterest Idea Pin

An idea pin contains multiple slides that can be image or video based, so once you have the colours and fonts set, just duplicate the slide to save time. If you find an actual idea pin template, that will save you time as the slides are already done for you.

You can design and tweak your Idea Pin using Canva’s tools. Incorporate elements like text, graphics, and colors that align with your brand and the content of your Twitter thread.

You can have up to 20 slides per idea pin. Ideally, create the number of slides to match the number of tweets in your Twitter thread.

This is how I configured my idea pin template:

  • The first slide is the title which has the headline and sub-headline.
  • The second slide is the big benefit.
  • The next set of slides is the content
  • Third slide from the end can be used for an important piece of information.
  • Second slide from the end can be used for a recap or conclusion.
  • Last slide is your call to action.

Formatting Tips for Pinterest

Ensure your Idea Pin is vertical, as Pinterest prefers this format. The optimal aspect ratio is 9:16 and in non-geek language it’s 1080px wide x 1920px tall. The same size as an Instagram Reel or Story.

Use bold, clear text and high-quality images for better visibility and engagement.

Add guidelines at 65px on either side, 740 and at 1,480. The content you create will be inside these guidelines. These steps are shown in the video.

Step 3: Transferring the Thread Content to Canva

Copy the Twitter thread copy and paste it into your Canva slide. Break it up into digestible chunks or bullet points.

Adding Visual Elements

Add relevant visuals to support your text. Canva offers a library of stock images, illustrations, and icons. You can also upload your own.

Balancing Content

Ensure a balance between text and visuals. Neither should overwhelm the other. The goal is to make the Idea Pin captivating and easy to digest.

Create a new slide or duplicate the existing slide and add the next part of your Twitter thread.

Repeat step 3 until you’re done.

Step 4: Finalizing the Idea Pin Design

Reviewing Your Pin

Once you’re satisfied with the content, review your design. Check for errors, readability, and visual appeal.

Making Necessary Edits

If necessary, make adjustments to your design. This could involve repositioning text, adjusting colors, or changing images, but don’t go down the rabbit hole or you’ll never get it done.

Step 5: Posting the Idea Pin on Pinterest

Once your design is ready, download it from Canva and upload it to Pinterest. Add a catchy title, description, and relevant tags to boost its discoverability.

Sidenote: At this point, you can take your Canva design and re-size it to another format to repurpose again. You’ll see this demonstrated in the video.

To watch the video “How to Repurpose an Existing Design” and apply it to repurposing a Twitter thread, in full screen, you can click the four arrow icon in the bottom right corner of the video.

Wrapping it Up

In a nutshell, repurposing Twitter threads into Pinterest Idea Pins using Canva is a smart strategy to maximize content use and reach a wider audience. With the step-by-step guide provided, you can start to leverage your Twitter content in a new, visually appealing way on Pinterest.

To close off, what two platforms do you spend the most time creating content for?

Until next time, stay inspired.



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