How To Repurpose A Blog Post: 7 Ways To Make Your Content More Relevant And Valuable

Every blog post is a unique opportunity to provide value to your readers.

If you’re a blogger or content creator, you’ve probably heard that content is king and that people love to read quality content. But the problem is, not all of us have the time to create the kind of content that will make readers want to share it with their friends and followers.

In this blog post, I’ll show you 7 ways to repurpose a blog post so that you can turn your content into something that’s more valuable for both your audience and you.

Create an Infographic

Creating an infographic to accompany your blog post can help make your content more relevant and valuable to your readers. There are a number of ways you can go about creating an infographic, but some key tips include using images that are relevant to your topic, using clear and concise formatting, and ensuring that all of your data is accurate.

By repurposing your blog post into an infographic, you can help make your content more engaging and informative for your readers.

You can use an app like Canva to find templates that make it easy to create an infographic that you can share on any of the platforms listed in this blog post.

Repurpose a Blog Post for Social Media

Facebook and Twitter

Social media is one of the best ways to gain exposure for your blog. But it can also be used as a way to repurpose your blog posts. This is a great way to ensure that the content you produce is always fresh and relevant.

The first step to repurposing a blog post is to make sure that you know what content works on social media. You should already have an idea of what kind of content will do well on Facebook and Twitter, but if you don’t, take a look at some of the most popular posts on your site. Make notes about what worked for your audience and what didn’t.

Now that you know what kind of content works, it’s time to take your existing blog posts and repurpose them into something more social media-friendly. For example, if you have a blog post about how to choose the best SEO tools, you can repurpose this into a listicle or infographic that’s optimized for social media.

Now that you have a list of ideas, it’s time to start brainstorming different ways to repurpose your content. Think about what your audience would want to read and share. Are there any specific topics that they would find interesting?

You might also want to think about your social media channels. If you have Facebook groups, you should consider posting your blog posts there. The groups will give you a platform for discussing the content and making sure that it’s relevant.

If you have Twitter followers, you can use them as a way to interact with your readers and answer their questions. It’s a great way to build trust with your audience.

Repurpose Your Blog Post to Instagram Content

This tactic is perfect for getting traffic from your Instagram feed. The “repurposed” version of your content can be used in your Instagram feed as a carousel (1-10 image slides), stories or as a Reel.

The key to making the transition from blog post to Instagram story is having the right imagery and caption. Think of the text you want to use and source a suitable image or create a video, write a caption that provides context and a call-to-action (what do you want your reader to do?  like, comment, share etc.).

• you can take snippets of your blog post and create carousels for Instagram
• you can also create short 15-30 second videos and share these as Instagram Reels and on Instagram Stories
• Take the video created for Instagram Reels and repurpose that on TikTok

Repurpose Your Blog Post for Pinterest

Before you ask why I didn’t include Pinterest in the social media section, technically Pinterest is not a social media platform, it’s a visual search engine.

If you’re using a blog to generate leads, you’re missing out on one of the greatest potentials of social media. Pinterest is by far the fastest growing social network in the world, and as of 2021, Pinterest estimates that it has around 478 million monthly active users.

There are currently around 200 billion pins on the site, and a recent report on Oberlo states that two-thirds are brand or product-related pins and recipe-related pins constitute 1.7 billion.

This means that you can have a huge influence on your target market just by posting beautiful pictures of your products and services on Pinterest and each of these pins are linked to your blog post.  But wait, there’s more.  You can create multiple pins and schedule them over a few weeks and you can use this not only to increase visibility to your pins, but to test out graphics, titles and descriptions. 

• You can take snippets of your blog post and create Pinterest Idea Pins using static images. 
• You can also create short 15-30 second videos and share these as Pinterest Idea Pins
• You can create Pinterest graphics and post them to pinterest linking this to your blog post.  Bonus…create 5-7 different graphics and schedule them over a few weeks on Pinterest.  

Turn Your Blog Post into Videos

Another great way to repurpose your content is by creating a video. Videos are one of the best ways to attract attention on social media. They also provide a great opportunity to explain your point in a more visual way.

The only problem with videos is that they take time to create. If you’re short on time, you can always use software such as Wave.Video.   I use this app frequently and love it.  You can upload your blog post and Wave.Video’s AI technology will create a customizable video with your blog content as video captions.  You can then add background music or record yourself reading your blog post aloud.  

You can upload your videos to YouTube to get more visibility and if you have a website, then you can embed the video directly in your website.  YouTube makes it easy with “copy and paste” code you can use.  

• Use your smartphone and create a short video about your topic or create multiple videos on different parts of the blog post.
• Create a short video about your favorite aspect of your topic
• Interview someone who has experience with the topic you’re writing about, and film their interview as a video.
• Create a how-to video about using your topic in a specific context (like marketing or business).

Turn your Blog Post into a Podcast

Podcasting is growing rapidly, and there’s a lot of potential to reach a new audience by converting your blog post into a podcast format.

• Use an audio recording software included on your smartphone, or on your laptop such as Adobe Audition or Audacity to create an audio version of your post.  You can then store your audio file on podcast providers and share the link on social media, announce to your email list or write a blog post announcing your new podcast!
• If you’re not comfortable recording your voice, use a text to speech service to convert your written blog post into an audio file.

Repurpose a Blog Post for Email Marketing

You might be wondering why someone would bother repurposing a blog post for an email campaign. In fact, the answer is pretty simple: if you write a good blog post, it doesn’t really matter whether it’s specifically optimized for email. You have the potential to reach a much larger audience than you might otherwise.

But let’s say that you want to go one step further. If you write a blog post about “how to do something”, wouldn’t you want to be able to share that with your customers?  You’ll have a better chance of getting your content in front of your readers by email vs a blog post.  People have to remember to go and read your blog post, but if you send them an email version of the post, now you are giving them extra value.

You can also create a lead magnet as a content upgrade for the blog post and this can help build your email list and reach new subscribers.  A lead magnet is an incentive you offer potential subscribers in exchange for their email addresses. It can be a report, a video, a cheat sheet, or a discount coupon…something connected to the content of the blog post. 

For example:  if you’re a chef, you can write a blog post sharing a list of desserts that you can make for a dinner party.  You can offer a lead magnet which can be a sample menu with recipes for an intimate gathering for 6 people.  Readers have to enter their email address to get this sample menu.  Doing this, you’re building an email list of people interested in what you are offering AND you are giving them something valuable that will help them solve a problem or improve their lives.

Republish Your Content On a Different Platform

There are a number of different platforms that you can republish your content on to make it more relevant and valuable to your audience.  You can republish your content on a different blog platform such as Medium.com. This will allow you to reach a new audience and potentially increase your blog’s traffic. 

Give Repurposing a Try

Repurposing a blog post is a really great way to increase engagement and traffic. It’s also a great way to get more mileage out of old and new content without having to do a ton of extra work.

I recommend doing this if you’re struggling to come up with new blog posts or if your content is getting low engagement. Repurposing a blog post can also help you get noticed by search engines and social media platforms.

Give it a try, and experiment with different formats and platforms to find a method that works for you.