Ever found yourself slumped at your desk, trying to figure out what to write or talk about in your next blog post?
You’re not the only one.
What you’re about to read is the result of me being in the exact same situation more times than I can count.
- Staring at the screen, waiting for that lightbulb moment.
- Going down the Pinterest and Twitter rabbit hole looking for some type of inspiration.
- Saying “I’ll do this tomorrow” and tomorrow never comes.
But what if I told you that in just 10 minutes, you could open the door to an endless stream of blog content ideas? Yes, just 10 minutes!
Here’s a simple, yet incredibly effective exercise that I swear by.
It’s something I call the “10-Minute Brainwave Blitz”
All you need is a timer, a piece of paper (or your phone), and an open mind. Ready? Here’s how it goes:
Clear out your space so you don’t get distracted.
Even if you sit on the toilet or crouch on the floor in your closet. As long as you won’t be disturbed and can sit comfortably for 10 minutes.
Set the Timer
Put 10 minutes on the clock. This is your focused brainstorming time.
Think About Your Clients
Close your eyes and take 3 slow deep breaths. Now, think about the questions your clients or audience asks you.
- What are they curious about?
- What problems do they want to solve?
- What are they frustrated about?
- What are they searching for on Google and YouTube?
- If you don’t have any clients yet, what questions show up in the comments on the social media platform you visit on a regular basis?
List the Questions FAST
Start writing down every question that comes to mind. Don’t edit or judge them yet, just let them flow. Write, write, write rapid fire style.
- if get stuck, imagine the both of you sitting at a park bench or at your favourite bar and they ask you “a question”.
- imagine yourself 6 months before you figured out your own solution, what questions were you asking?
- if you’re not able to write, record yourself on your phone. Bonus: You’ll likely get more ideas this way because the brain works faster than your hands can write.
Every Question is Gold
Remember, each question is a potential topic for your next blog post. Don’t dismiss anything.
Why This Works
This exercise is powerful for a couple of reasons:
- Directly Relevant: By focusing on the questions your clients ask, you’re ensuring that your content is directly relevant and useful to your audience.
- Fresh Ideas Always: There’s always something new to talk about because these questions evolve as your clients grow and change.
- Builds Connection: Answering real questions helps build a stronger connection with your audience. It shows you’re listening and care about what they’re going through at each stage of their own journey.
Other ways to Explore This Technique
Do this exercise:
- while listening to music
- with words or music only
- rock music, classical, rap or pop
- with headphones or speakers
- at different times of the day
- in different rooms in your home
- at a coffee shop, library or at the park
The goal is to find the “scenario” that helps you be more open and creative.
Wrapping it Up
So, there you have it. Next time you feel stuck, just remember the “10-Minute Brainwave Blitz.”
It’s a simple, fast, and effective way to keep your content fresh, relevant, and engaging, plus you can do this exercise ANYWHERE!
Here’s a toast to never running out of blog post ideas again!
Until next time, stay inspired.
Gisèle
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