Font Pairings for Your Coaching Website: Simply Your Choices

by | Nov 23, 2023 | Web Design

Choosing the right fonts for your coaching website can be a task of obsessive overthinking, especially when you’re a solopreneur with a million other things on your plate.

When getting started, there are three things new solopreneurs obsess over when it comes to their website

  1. colours
  2. logo
  3. fonts

To help you break the cycle, in this article you’ll get a simplified list of fonts and it’s matched pair that are easy to read and look great on desktop, tablets, and mobile devices.

No more obsessing about finding the perfect font (perfect doesn’t exist), so you can focus on what truly matters — growing your coaching business.

Sidenote: This article is about the fonts, nothing else. If you’d like to learn more about choosing fonts for different industries, you can read about it here.

sample of Anton font

Choosing the right font depends on your ideal customer, so what you’ll read here is subjective.

  • If you sell handmade baby toys, Anton is not an appropriate choice. But if you sell toys that are a hybrid of the Avengers turned robots, it would work well.
  • If you sell social media templates where headlines need to make an impact, Anton is a good choice, but if your audience are new moms looking to Yoga for stress relief, not a good choice.

The fonts you’ll see here don’t lean heavily towards a certain style such a frilly, feminine, masculine, tech, youthful or creative. Any of these can be used on your coaching website.

Although I detest generalizing, because that’s boring, the goal is for you to have font choices that are legible on all devices and looks good at the same time. You can change them down the road, but if they work, why would you want to?

Let’s get into this:

sample of Roboto font

Roboto is a neo-grotesque sans-serif font. Its characters are geometric, open, and friendly, making it versatile for both print and digital media. It’s particularly suited for user interface design and informal communication. Roboto pairs well with a serif font like Roboto Slab for contrast. It tends to communicate a modern, minimalist, and professional look. It also pairs well with Montserrat and Oswald.

sample of Open Sans font

Open Sans is a humanist sans-serif font. It is legible and neutral, making it perfect for both headers and body text in presentations and website content.

Pair Open Sans with a more decorative serif font like Merriweather to add some intrigue. Its aesthetic communicates clarity, simplicity, and efficiency.

sample of Lato font

Lato is a semi-rounded sans-serif typeface that conveys a warm, friendly feel while maintaining a professional look.

It’s excellent for web and print and pairs nicely with a traditional serif font like Bitter. Lato imparts a humanist, trustworthy, and accessible feel.

sample of Montserrat font

Montserrat is a geometric sans-serif typeface inspired by traditional sign and poster lettering in the Montserrat neighborhood of Buenos Aires. It’s excellent for headlines and logo design.

Pair Montserrat with a more refined serif font like Playfair Display. Montserrat gives a contemporary, bold, and confident vibe.

sample of Oswald font

Oswald is a reworking of the classic gothic typeface style and was designed to be used freely across the internet by web browsers. It works well for headers and titles.

A simple, elegant serif like EB Garamond pairs well with it. Oswald communicates a modern, innovative, and striking look.

sample of source sans pro font

Source Sans Pro is Adobe’s first open-source typeface family. As a sans-serif, it’s clean and professional, excellent for digital interfaces, and text bodies.

A serif font like PT Serif complements it perfectly. Source Sans Pro gives a straightforward, reliable, and modern aesthetic.

Raleway is an elegant sans-serif typeface family designed for headings and other large size usage. It can add a touch of sophistication, elegance, and a contemporary feel.

Pairs well with a robust serif like Droid Serif.

sample of PT sans font

PT Sans is based on Russian sans serif types. It’s versatile/flexible and legible, making it great for a wide range of uses.

Pair PT Sans with a classic serif like Georgia for a good contrast. PT Sans gives a universal, friendly, and clear aesthetic.

sample of merriweather font

Merriweather is a serif font designed for screens. It’s highly legible and perfect for long reads or print.

Pair Merriweather with a clean sans-serif like Lato. Merriweather conveys a traditional, authoritative, and trustworthy feel.

sample of poppins font

Poppins is a sans serif font with 18 different styles that are perfect for your website. Poppins is easy to read and can be used for a variety of different purposes, including branding and logo design, headlines, and text. Each style is unique and perfect for a specific purpose.

Pairs well with Roboto and Open Sans.

Testing Your Font Choices

The best way to see if these font pairs work for you is to test them out on your website. You can use tools like Canva to see how they look together before implementing them on your site.

Before you commit to these font choices, you might want to see them in action. Here’s a simple way to do it:

Head over to and sign up for a free account if you don’t have one.

  • Create a blank letter-sized design.
  • Press the letter T to bring up a text box.
  • Type a sample headline.
  • Click in a blank spot on the canvas, press the letter T again.
  • Type at least 3–4 paragraphs of text.
  • Format the headline and body text with your font choice.

Implementing Your New Fonts on Your Website

When it comes to using Google fonts on your website, popular page builders and Themes for WordPress such as Astra, Elementor, Themify, and Divi have Google fonts already connected, so you just have to choose what you want to use.

Wrapping it up

Now that you have font choices and pairings for your coaching website, it’s time to test them out. Remember, the goal is to have one or two fonts that represents your brand and is readable on desktop, tablets, and mobile devices. Once you’ve updated the settings on your website, you’re good to go. Say goodbye to font obsession and hello to more time to work with clients for your coaching business.

Before you go, did you choose the fonts for your website or did you use the default fonts of your website theme?

Until next time, stay inspired!



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