Email Marketing on Autopilot: How to Make Email Automations Work for You

by | Jan 31, 2023 | Email Marketing

Say goodbye to those tedious manual emailing days and hello to time-saving, personalization heaven! Email automations are the solution you’ve been searching for.

Despite the techy buzz, using email automations isn’t as scary as it sounds. With the right tools and a bit of practice, you’ll be an email marketing automation pro in no time.

In this article, you’ll learn the basics of email automations, from their perks to the simple steps to get started.

What are Email Marketing automations?

In short, it’s a set of automated emails that are sent to your subscribers based on their actions, like signing up for your website or making a purchase.

With email automations, you can:

  • Welcome new subscribers with open arms.
  • Reward repeat customers and those who haven’t made a purchase in a while with special offers.
  • Personalize recommendations for your customers.

The Benefits of Email Automations

The perks of email automations are endless, starting with the major time-saving aspect. No more manual emailing the same message to multiple people. Set up an automation once and let it do the work for you. This way, you can focus on other important areas of your business.

Another advantage is the ability to send targeted messages to specific groups. For instance, you can send a special offer to those who haven’t made a purchase in the past six months. If they don’t open the email, an automated follow-up email will be sent to them. This is much more effective compared to sending the same offer to all your customers.

Getting Started with Email Automations

Are you ready to dive in? First, choose an email marketing service provider that offers automation features, like MailerLite. Then, define the trigger for the automation – it could be a new subscriber signing up or a customer making a purchase. Finally, create the series of emails that will be sent as part of the automation.

When crafting your emails, keep them simple and direct, with a clear call-to-action. Add a touch of humor to make your emails more engaging. And most importantly, make sure each email provides value to your subscribers – whether it’s helpful content, discounts, or exclusive offers. Personalize your emails as much as possible by using subscribers’ names, sending them specific content, or wishing them a happy holiday or birthday.

Don’t forget to track your automation performance. Metrics like open rates, click-through rates, and conversion rates will help you identify which automations are working and which ones need improvement.

FYI: In my MailerLite course, I provide a series of customizable email templates and show you how to set them up and copy and paste them into your automation.


Email automations are a valuable asset for solopreneurs looking to expand their customer base and increase sales. They save time, allow for personalization, and help track campaign success. Start by choosing an email marketing platform, setting up your email list, and start creating. With patience and repetition, you’ll be a pro in no time!


Submit a Comment

Your email address will not be published. Required fields are marked *