Making your website accessible can be very simple depending on the size and complexity of your site. What many people are not aware of is there are basically 3 Accessibility and Usability measuring standards that can be used to see how your website measures up. ...
Over the last week, I’ve made it a point to watch and see how many people have been focused on their smartphones. Now I’m not saying they are all locked into Facebook or Twitter… but it’s a pretty good bet many of them are. I watched as people almost...
Further to last weeks post Website vs Social Media, like your website you need a way to measure the success of your social media program. Do you know what types of posts get the most engagement on your social media platforms? For Facebook, what works best? status...
All too often prospective clients will call or email and say “I want you to help me set up a Facebook and Twitter page because all my competitors and customers have one”. That’s not a problem, the problem lies in the fact that many of these individuals...
As I was reviewing our last post “How to Build Customer Trust” and the comments many had posted, it came to mind that “Customer Service” is a real asset when it comes to “Build Customer Trust”. If you provide your customers with a level of service that you yourself...
Joe started to write a blog post on building customer trust and we got a surprise visit from one of our best clients. I told him I would give him a hand on writing the blog post so it gets published today. Why is it important that the blog post be published today?...
Have you recently received a consumer survey from a retail establishment to access your shopping experience? They are provided by almost every business today so as to measure everything from their level of customer service to “Value for your Dollar” on the goods...
Branding is all About Colour, a Logo and Business Cards uhhh, no it’s not! When you think of “Business Branding” what comes to mind? business cards, letterhead and a logo? About 15 years ago, that’s what I thought. Business branding is so...
Writing short is something I love to do. I find it very hard to write a blog post that is over 500 words and it wasn’t until recently that blogging guru Will Blunt from the Blogger Sidekick told me that as long as people were resonating with my content,...
Who are your customers? No, it’s not everyone on this earth. Would you refer everyone on this earth to your business? Didn’t think so. If you are a serious business person (I’m pretty sure you are if you are reading this post), it’s critical...
