What the Heck is a Conversion?

What the Heck is a Conversion?

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An action could be anything such as filling out a form, clicking a link to buy, opting into your email list. It’s that “thing” you want someone to do.

Every page on your website should lead the person to do “something”. Even your “404, page not found” page should have the person do something, such as click a link to go to X.

Is Digital Communication Taking Over the Business World?

Is Digital Communication Taking Over the Business World?

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Where’s the Face to Face Contact? In this digital age, face to face contact is becoming something of the past and digital communication is becoming the norm. Faces buried into smart phones, hand cramps from tablet typing and being mobile with lighter and more...